Athol Foden came to the San Francisco Bay area many years ago as a field support engineer while attempting to work his way around the world. After his next onward job fell through, he eventually migrated down the peninsula to Silicon Valley where he found many kindred spirit propeller heads, even as his own career evolved more into a technical sales and marketing role. An entertaining public speaker, and for many years a popular marketing lecture for U.C. Extension in Silicon Valley, Athol gets plenty of first hand feedback and practice simplifying complex subjects. As in golf, Athol was often a better teacher than player. He taught many people to windsurf who promptly sailed right by him. He often teaches newcomers the sport and art of lawn bowls, and many of them are now tournament players while he still struggles for consistency. Always seeking new creative endeavors, Athol has become fascinated with the science and psychology of marketing and dealing with influencers in all developer and sales roles. His own career has thus evolved into branding and marketing consulting and development, and he has made his hobby (a long fascination with names) into a business. In 1992 he co-founded NameTrade. When it was merged into Cintara he became their V.P. Branding before leaving to pursue some consumer marketing for a change. In 2002 he started Brighter Naming, perhaps the only naming agency in the world headed by someone with two computer science degrees. Athol continues to provide strategic business, marketing and branding consulting to clients even though he doesn't do much business on the golf course - yet. Athol would genuinely love your comments and feedback. You are invited to visit him on the web at his personal website www.svmarketeer.com. When he is not writing books, Athol is the president of Brighter Naming, a full-service professional naming agency specializing in fast turn around, with all legal and linguistics checks, in a quick and economical fashion.  |  Other titles by Athol include: Brighter Branding - Branding for the average propeller head Brighter Names - Naming for the average propeller head Spreadsheet Marketing - Planning for Success and coming soon: Brighter SEO - Organic search engine optimization and the SEO Power Pyramid  How much ball and how much sand do you take when trying to get out of a bunker? This trick is worth the price of the book for many beginners, plus it reduces all the anxiety of maybe going in the bunker. |
